Development of commercial strategy with HUBO, Plan It, BRICO in Belgium, Proxis and Formido in the Netherlands, Mestre Maco in Portugal.
Introducing new products and shop concepts in HUBO in cooperation with suppliers such as VELUX and PLASTIFLEX.
Remarkable expansion of Scala product range with Praxis and Formido in Holland. By adapting a Belgian shop-concept to the Dutch market we were able to realise a significant increase in sale sin a new market.
Key-Account Manager of HAUST, Pirou and Private Label products with F1 and F2 customers.
Marketing policy of HAUST and Pirou brands in Belgium.
Responsible as NPD Manager for the development of new products in Belgium and France.
Project manager qualitative market research project for the HAUST brand in Belgium and Holland, with direct reporting to the CEO of Continental Bakeries. As a result of this project HAUST launched two new products at the beginning of 2007.
1994 – 2005Sales & Marketing, Field Manager, Foods International, Associated British Food plc, Antwerp, Belgium.
Introduced and sold the Twinings Tea and Ovomaltine Chocolate powder brand to various customers, from high street specialists to internationally organised F1 retailers.
Implemented profitable product ranges with Key Account customers on a national scale. Negotiated terms and conditions on a regular basis and obtained targeted objectives.
Implemented and structured a communication policy from scratch on an international scale.
Organized and structured a new policy of merchandising visits to national F1 clients.
Coordinated sales policy with two Sales Promoters.
Exchanged market information with marketing services in the UK and France. Created a strong and confidential working relationship with Marketing & Sales Director Benelux.
Executed various administrative tasks, working with Spaceman software, exchanging product information with various customers, creating internal and external reports.
Created new products, on sale in High Street and nationally organized clients.
Introduced the Twinings Tea range with national distributors METRO, Colruyt, Spar with the goal of reaching a 100 % distribution in the ACNielsen Universe.
Implemented and negotiated terms and conditions with various national clients concerning the takeover of the Ovomaltine product range by ABF plc from Novartis Nutrition in 2002.
Created a company brochure and a Benelux website, www.twinings.be and www.twinings.nl.
1992 – 1993Life Insurance, District Manager, ZA – Verzekeringen, Wilrijk, Belgium.
Pioneered a new sales region in Flanders for a start-up company. Making the distinction between smokers and non-smokers concerning life expectancy, our new approach made a difference in a very competitive market.
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