2009 – present  Enneagram inspired Team Dynamics Consultant, Mediator, Coach & Trainer, Phoenix Counseling, Antwerpen, Belgium.

 Phoenix Counseling offers Enneagram inspired strategic consulting, mediation, executive & team coaching.

2007 – 2009    International Key Account Manager DIY, Scala Plastics, Wetteren, Belgium.

    • Development of commercial strategy with HUBO, Plan It, BRICO in Belgium, Proxis and Formido in the Netherlands, Mestre Maco in Portugal.
    • Introducing new products and shop concepts in HUBO in cooperation with suppliers such as VELUX and PLASTIFLEX.

Notable achievement:

    • Remarkable expansion of Scala product range with Praxis and Formido in Holland. By adapting a Belgian shop-concept to the Dutch market we were able to realise a significant increase in sale sin a new market.

 2006 – 2007    Key Account & Marketing Manager Belgium, NPD Manager Belgium – France, Continental Bakeries (HAUST), Oostmalle Belgium – Dordrecht, The Netherlands.

    • Key-Account Manager of HAUST, Pirou and Private Label products with F1 and F2 customers.
    • Marketing policy of HAUST and Pirou brands in Belgium.
    • Responsible as NPD Manager for the development of new products in Belgium and France.

Notable achievement:

    • Project manager qualitative market research project for the HAUST brand in Belgium and Holland, with direct reporting to the CEO of Continental Bakeries. As a result of this project HAUST launched two new products at the beginning of 2007.

1994 – 2005    Sales & MarketingField Manager, Foods International, Associated British Food plc, Antwerp, Belgium.

    • Introduced and sold the Twinings Tea and Ovomaltine Chocolate powder brand to various customers, from high street specialists to internationally organised F1 retailers.
    • Implemented profitable product ranges with Key Account customers on a national scale. Negotiated terms and conditions on a regular basis and obtained targeted objectives.
    • Implemented and structured a communication policy from scratch on an international scale.
    • Organized and structured a new policy of merchandising visits to national F1 clients.
    • Coordinated sales policy with two Sales Promoters.
    • Exchanged market information with marketing services in the UK and France. Created a strong and confidential working relationship with Marketing & Sales Director Benelux.
    • Executed various administrative tasks, working with Spaceman software, exchanging product information with various customers, creating internal and external reports.
    • Created new products, on sale in High Street and nationally organized clients.

 Notable achievements:

    • Introduced the Twinings Tea range with national distributors METRO, Colruyt, Spar with the goal of reaching a 100 % distribution in the ACNielsen Universe.
    • Implemented and negotiated terms and conditions with various national clients concerning the takeover of the Ovomaltine product range by ABF plc from Novartis Nutrition in 2002.
    • Created a company brochure and a Benelux website, and

1992 – 1993    Life Insurance, District Manager, ZA – Verzekeringen, Wilrijk, Belgium.

    •  Pioneered a new sales region in Flanders for a start-up company. Making the distinction between smokers and non-smokers concerning life expectancy, our new approach made a difference in a very competitive market.

1989 – 1992    Liability Insurance, Sales RepresentativeWinterthur Insurance Company, Berchem, Belgium.

    •  Revitalised a failing sales region. Adopted a different approach to clients and invested attention in new prospects resulting achieving sales objectives ahead of schedule.


 1987 – 1988    Artillery Officer, First Lieutenant (R), 17th Artillery Brigade, Belgian Army, Altenrath, BSD, Germany.


2012 – 2013     Postgraduate Degree in Mediation. University of Leuven, Leuven, Belgium.

2010 – 2011     Enneagram Pro Course, David & Katherine Fauvre, Kapellen-op-den-Bos, Belgium.

2007 – 2008     Enneagram Professional Course, Enneagram Institute, Stone Ridge , NY, USA.

1993 – 1994     Postgraduate Degree in Economics. University of Leuven, Leuven, Belgium.

1984 – 1987     Master of Law. University of Leuven, Leuven, Belgium.

1981 – 1984     Bachelor of Law. Catholic University of Brussels, Brussels, Belgium.


  • Fluent in Dutch and English, active use of French. Working knowledge of German.
  • Study of Swedish – (ERK level 1) – at the Linguapolis Institute for Language and Communication, Antwerp University in 2007.
  • Strong hardware and software skills, PC and Mac – Office, Photoshop, Indesign, Acrobat. Familiar with building & maintaining websites in WordPress, Drupal.
  • Intimate familiarity with sales & marketing departments in various business environments.
  • Objective observer, acts upon market opportunities and finishes projects within budget and time limits.
  • Active as a PADI Master Instructor in the largest Diving school in Flanders.
  • Holds the Belgian honorary title of “Knight – Order of the Crown”.